Dario Crowder

As in any business, understanding what your customer wants is the key to your success. Shoppers want to know exactly what the total cost is going to be, what the threshold is to receive free shipping, and how long it will take to receive their purchases. Transparency here is necessary. Make your customers' costs and delivery times clear and concise. Hold nothing back. If you offer expedited shipping at an additional cost, let them know the option is available. Hiding total cost until late in the ordering process can frustrate many people and leave many abandoned carts. That's money left on the table for your business. To reduce cart abandonment, use a few simple rules: give all options, provide clear outcomes, and offer real-time updates. In giving your customer options for slower speed at a lower cost, you are allowing them to control what they spend based on their individual needs. While you may think having one set price for only one shipping method is the way to go, yo